Mgr. Richard Vodička - Marketing strategies of art institutions
The aim of this dissertation is to present a comprehensive report on the options available for creating marketing strategies of galleries and museums with emphasis on the preparation of an ideal marketing communications plan for institutions of various sizes and importance.
Published: 0015-03-20 17:09
Short URL: https://www.ffa.vutbr.cz/research/phd-projects/f57625/d137952